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WHEN SAKSHI Vij—daughter of Rajiv Kumar Vij, the founder of ‘urban mobility solutions’ provider Carzonrent that runs EasyCabs, among others—started Myles in November 2013, she saw a new opportunity in the transportation industry. “This opportunity was much larger than the existing one in the taxi industry that was being disrupted by multiple players across the world. This was an opportunity to disrupt the personal car ownership market,” says the IIM-Ahmedabad alumna, who kickstarted her professional journey with New Delhi-based investment banking firm FiNoble Advisors before joining her father’s business in 2007.
